|Who do I prefer:||Hetero|
|What is my hair:||Strawberry-blond|
|What is my favourite music:||Electronic|
MIS Quarterly, 13 3 Extrinsic and intrinsic motivation to use computers in the workplace. Marketing Research: Methodological Foundations 6th ed.
Why this brazilian is thankful she made a long trip to the beach
Journal of Applied Psychology, 22 14 Duffett, R. Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials. The study offers implications for the development of social media marketing in boutique hotels.
Findings of the research found out that factors including marketing activities and eWOM ificantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust.
Daugherty, T. Journal of Interactive Advertising, 8 2 Davis, F. A technology acceptance model for empirically testing new end-user information systems: Theory and Doctoral dissertation.
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Internet Research, 25 4 Influence of social media marketing communications on young consumers' attitudes. It's serious! Journal of Electronic Commerce Research, 9, Chen, H. Journal of Computers, 7 7 Chen, M. A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment.
Understanding the dark side of social media. International Journal of Contemporary Hospitality Management, 19 2 Ahmad, N. Boutique hotel attributes and guest behavioral intentions. The non-probability random sampling technique response was collected from Malaysian social media users using an online survey. California: McCutchan Publishing Corporation.
Electronic Commerce Research, 13, Choi, E. Chu, S. Determinants of consumer engagement in electronic word-of-mouth eWOM in social networking sites. Massachusetts Institute of Technology. Young Consumers, 18 1 Dwivedi, Y.
New York: Association for Computing Machinery.
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Abbas, J. Sustainability, 11 6 Aggett, M. What has influenced growth in the UK's boutique hotel sector? However, most research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. Editorial Advisory Board.
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International Journal of Advertising, 30 1 Chung, S. Churchill, A. Marketing Research: Methodological Foundations. Journal of Business Research, 70, Garg, A. Goldfarb, A. Management Science, 61 12 Goodrich, K. Consumer reactions to intrusiveness of online-video advertisements do length, informativeness, and humor help or hinder marketing outcomes?
European Management Journal, 36 4 Berezan, O. The pursuit of virtual happiness: Exploring the social media experience across generations. Journal of Advertising Research, 55 1 Hajli, N. Social commerce constructs and consumer's intention to buy. Felix, R.
Elements of strategic social media marketing: A holistic framework.
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Arora, A. Measuring social media influencer index-insights from Facebook, Twitter and Instagram. Rocha Anish Yousaf Antonio G. Gaspar Regina Schluter Raul M. As of Januaryglobal social media users have exceeded 3.
Internet Research, 24 4 Chatterjee, P. Are unclicked wasted: enduring effects of banner and pop-up ad exposures on brand memory and attitudes. Journal of Retailing and Consumer Services, 49, As, A. Journal of Tourism and Hospitality, 7 2 Baccarella, C. Social media? International Journal of Information Management, 35 2Carrillat, A. Leveraging social media to enhance recruitment effectiveness A Facebook experiment.
New York: Dryden Press. Margarida Santos.
Journal of Business Research, 89, Tourism sector to maintain position as 3rd largest contributor to economy.